Portfolio

Showcasing my experience in e-commerce development, technical leadership, and product innovation.

joann.com Management

joann.com Management

Leading day-to-day management and operation of joann.com, a $300M e-commerce platform. Overseeing technical operations, performance optimization, and team leadership.

JOANN

Dive deeper into what it takes to operate the product teams responsible for a $300M+ e-commerce platform.

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Headless Migration Project

Headless Migration Project

Spearheading joann.com's transition to a headless architecture. Managing the complete migration strategy, technical implementation, and performance optimization.

Headless React Migration

Explore the multi-million dollar headless migration from a monolithic SFRA architecture to a modern React Framework

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Ditto Patterns Platform

Ditto Patterns Platform

Led the development and launch of dittopatterns.com from concept to production. Managed product strategy, UX design, and technical implementation.

DITTO

A revolutionary product for seamstresses and sewists

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Smucker Innovation Center

Smucker Innovation Center

Developed the JM Smucker Innovation Center application and CMS, enabling digital transformation of product innovation processes.

Innovation

The virtual playground for exploring your flavor profile and custom product recommendations

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Vigeo Gardens Hydroponic Pod Farm Monitoring System

Vigeo Gardens Hydroponic Pod Farm Monitoring System

A cutting-edge MVP solution for hydroponic farming. This IoT-driven system monitors critical environmental metrics like temperature, humidity, and light levels, displaying them on a modern dashboard with real-time alerts to ensure optimal growth conditions for lettuce and other crops.

IoT-Enabled Hydroponics Dashboard

Growing Embryos in heads of lettuce is as complicated as it sounds. Learn about the IOT product and platform that enabled VG to create amazing innovation in hydroponic farming

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Dino Duel – Board Game Development & Global Fulfillment

Dino Duel – Board Game Development & Global Fulfillment

As the Founder and COO of the Dino Duel project, I led the end-to-end product management of a successful Kickstarter-funded board game. The campaign raised $83,000, exceeding its initial funding goal, and resulted in the fulfillment of 6,000 orders globally. Dino Duel combined engaging gameplay mechanics with strategic appeal, delivering a product that resonated with players across various demographics. Despite challenges like a COVID-related disruption of a major distribution deal, the project demonstrated exceptional planning, adaptability, and customer focus.

Dino Duel – Concept to Global Success

Explore how I guided the creation of a Kickstarter-funded board game from idea to market, raising $83K, fulfilling 6,000 orders globally, and navigating the challenges of international distribution.

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